{"title":"The New Mum","description":"","products":[{"product_id":"striped-play-mat-pink-pre-order","title":"Striped Play Mat – Pink","description":"\u003cp\u003eA plush, extra-large Play Mat made from OEKO-TEX cotton twill and filled with an eco-friendly wadding made from recycled polyester fibres. Design details like little cross dart stitches, a velvet trim border, and an extra-large surface size. Our mats are the perfect base for both fun explorative play and rest down time.\u003c\/p\u003e","brand":"Phile Aus","offers":[{"title":"Default Title","offer_id":41226374512701,"sku":"PSPM-PK","price":200.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/0551\/4813\/files\/phile-pink-striped-baby-playmat-1.jpg?v=1716790390"},{"product_id":"the-oceanides-embroidered-bib","title":"Embroidered Bib","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA round double-sided bib made from cotton muslin and finished with embroidered seashells, terry cotton lines the inside to maximise absorbency and comfort. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMore than a beautiful accessory, every detail of this bib has been considered to suit your newborn's needs. Made in Portugal. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Oceanides Collection is a collection built around artist Lucie de Moyencourt's shell illustrations, and adapted by her into a classic print for the ages. Luxurious elements like embroidered shells, quilting and pom poms add a sprinkle of Philé's own whimsical flair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Philé","offers":[{"title":"Default Title","offer_id":41632827277373,"sku":"PCB-PRN","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/0551\/4813\/files\/Phile-Organic-Cotton-Oceanides-Embroidered-Bib-Shell-Print-4.jpg?v=1723687842"},{"product_id":"shell-quilted-cotton-blanket","title":"Quilted Blanket","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA plush double-sided quilted blanket with a soothing palette of soft blue seashells on one side, and classic cream on the other. Diamond quilting and soft Oeko-Tex Certified Cotton make it gentle on delicate newborn skin, and breathable for all seasons. Made in Portugal. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Oceanides Collection is a collection built around artist Lucie de Moyencourt's shell illustrations, and adapted by her into a timeless textile print. Luxurious elements like embroidered shells, quilting and pom poms add a sprinkle of Philé's own whimsical flair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Philé","offers":[{"title":"Default Title","offer_id":41632962314301,"sku":"PQB-PRN","price":230.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/0551\/4813\/files\/Phile-Kids-Baby-Quilted-Blanket-Shell-Print-5.jpg?v=1723693899"},{"product_id":"striped-play-mat-blue","title":"Striped Play Mat - Eggplant","description":"\u003cp\u003eA plush, extra-large Play Mat made from OEKO-TEX cotton twill and filled with an eco-friendly wadding made from recycled polyester fibres. Design details include little cross dart stitches, a velvet trim border, and an extra-large surface size. Our mats are the perfect base for both fun explorative play and rest down time.\u003c\/p\u003e","brand":"Philé","offers":[{"title":"Default Title","offer_id":41948142993469,"sku":"PSPM-BLU","price":200.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/0551\/4813\/files\/phile-baby-playmat-blue-striped-1.jpg?v=1748836934"},{"product_id":"baby-backpack-slate-blue","title":"Baby Backpack - Slate Blue","description":"\u003cdiv title=\"Page 7\" class=\"page\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned for life on the go, the Philé Baby Backpack was made for travel! This lightweight nappy backpack features adjustable, padded shoulder straps for all-day comfort and hands-free convenience. Made from a durable, water-resistant fabric, it’s built to handle every outing with ease. Multiple spacious, easy-access compartments and insulated bottle pockets keep you organised and prepared. As your child grows, it seamlessly transitions into a sleek everyday backpack, making it a long lasting essential for parenthood and beyond.\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAvailable in 6 different colours, made from 100% Recycled Nylon, every baby backpack is taking fabric waste that would otherwise be polluting our oceans or sitting in landfills. More than eco-friendly, recycled nylon is strong, water-resistant and machine washable. \u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Philé","offers":[{"title":"Default Title","offer_id":42566979354685,"sku":"PBBP-BLU","price":210.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/0551\/4813\/files\/phile-baby-backpack-blue-1.jpg?v=1756873718"},{"product_id":"baby-backpack-licorice-black","title":"Baby Backpack - Licorice Black","description":"\u003cdiv class=\"page\" title=\"Page 7\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eDesigned for life on the go, the Philé Baby Backpack was made for travel! This lightweight nappy backpack features adjustable, padded shoulder straps for all-day comfort and hands-free convenience. Made from a durable, water-resistant fabric, it’s built to handle every outing with ease. Multiple spacious, easy-access compartments and insulated bottle pockets keep you organised and prepared. As your child grows, it seamlessly transitions into a sleek everyday backpack, making it a long lasting essential for parenthood and beyond.\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAvailable in 6 different colours, made from 100% Recycled Nylon, every baby backpack is taking fabric waste that would otherwise be polluting our oceans or sitting in landfills. More than eco-friendly, recycled nylon is strong, water-resistant and machine washable. \u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Philé","offers":[{"title":"Default Title","offer_id":42566979584061,"sku":"PBBP-BLK","price":210.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/0551\/4813\/files\/phile-baby-backpack-black-1.jpg?v=1756873796"},{"product_id":"baby-backpack-dusty-rose","title":"Baby Backpack - Dusty Rose","description":"\u003cdiv title=\"Page 7\" class=\"page\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"column\"\u003e\u003cspan\u003eDesigned for life on the go, the Philé Baby Backpack was made for travel! This lightweight nappy backpack features adjustable, padded shoulder straps for all-day comfort and hands-free convenience. Made from a durable, water-resistant fabric, it’s built to handle every outing with ease. Multiple spacious, easy-access compartments and insulated bottle pockets keep you organised and prepared. As your child grows, it seamlessly transitions into a sleek everyday backpack, making it a long lasting essential for parenthood and beyond.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column\"\u003e\u003cspan\u003eAvailable in 6 different colours, made from 100% Recycled Nylon, every baby backpack is taking fabric waste that would otherwise be polluting our oceans or sitting in landfills. More than eco-friendly, recycled nylon is strong, water-resistant and machine washable. \u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Philé","offers":[{"title":"Default Title","offer_id":42566980108349,"sku":"PBBP-PNK","price":210.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/0551\/4813\/files\/phile-baby-backpack-pink-1.jpg?v=1756873845"},{"product_id":"baby-backpack-cinnamon-brown","title":"Baby Backpack - Cinnamon Brown","description":"\u003cdiv title=\"Page 7\" class=\"page\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"column\"\u003e\u003cspan\u003eDesigned for life on the go, the Philé Baby Backpack was made for travel! This lightweight nappy backpack features adjustable, padded shoulder straps for all-day comfort and hands-free convenience. Made from a durable, water-resistant fabric, it’s built to handle every outing with ease. Multiple spacious, easy-access compartments and insulated bottle pockets keep you organised and prepared. As your child grows, it seamlessly transitions into a sleek everyday backpack, making it a long lasting essential for parenthood and beyond.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column\"\u003e\u003cspan\u003eAvailable in 6 different colours, made from 100% Recycled Nylon, every baby backpack is taking fabric waste that would otherwise be polluting our oceans or sitting in landfills. More than eco-friendly, recycled nylon is strong, water-resistant and machine washable. \u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Philé","offers":[{"title":"Default Title","offer_id":42566980239421,"sku":"PBBP-BRN","price":210.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/0551\/4813\/files\/phile-baby-backpack-brown-1.jpg?v=1756873891"},{"product_id":"baby-backpack-eucalyptus-green","title":"Baby Backpack - Eucalyptus Green","description":"\u003cdiv title=\"Page 7\" class=\"page\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"column\"\u003e\u003cspan\u003eDesigned for life on the go, the Philé Baby Backpack was made for travel! This lightweight nappy backpack features adjustable, padded shoulder straps for all-day comfort and hands-free convenience. Made from a durable, water-resistant fabric, it’s built to handle every outing with ease. Multiple spacious, easy-access compartments and insulated bottle pockets keep you organised and prepared. As your child grows, it seamlessly transitions into a sleek everyday backpack, making it a long lasting essential for parenthood and beyond.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cspan\u003eAvailable in 6 different colours, made from 100% Recycled Nylon, every baby backpack is taking fabric waste that would otherwise be polluting our oceans or sitting in landfills. More than eco-friendly, recycled nylon is strong, water-resistant and machine washable. \u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Philé","offers":[{"title":"Default Title","offer_id":42566980534333,"sku":"PBBP-GRN","price":210.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/0551\/4813\/files\/phile-baby-backpack-green-1.jpg?v=1756873935"},{"product_id":"baby-backpack-milk-cream","title":"Baby Backpack - Milk Cream","description":"\u003cdiv title=\"Page 7\" class=\"page\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"column\"\u003e\u003cspan\u003eDesigned for life on the go, the Philé Baby Backpack was made for travel! This lightweight nappy backpack features adjustable, padded shoulder straps for all-day comfort and hands-free convenience. Made from a durable, water-resistant fabric, it’s built to handle every outing with ease. Multiple spacious, easy-access compartments and insulated bottle pockets keep you organised and prepared. As your child grows, it seamlessly transitions into a sleek everyday backpack, making it a long lasting essential for parenthood and beyond.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cspan\u003eAvailable in 6 different colours, made from 100% Recycled Nylon, every baby backpack is taking fabric waste that would otherwise be polluting our oceans or sitting in landfills. More than eco-friendly, recycled nylon is strong, water-resistant and machine washable. \u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Philé","offers":[{"title":"Default Title","offer_id":42566980894781,"sku":"PBBP-CR","price":210.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/0551\/4813\/files\/phile-baby-backpack-cream-1.jpg?v=1756873997"},{"product_id":"quilted-robe","title":"Quilted Robe","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eLike wrapping yourself in your favourite blanket.\u003cbr aria-hidden=\"true\"\u003e\u003cbr aria-hidden=\"true\"\u003eOur Philé Quilted Robe is designed for slow mornings, cosy evenings, and everything in between. Made from 100% OEKO-TEX® certified quilted cotton and crafted in Portugal, it offers the perfect balance of warmth, softness and breathability.\u003cbr aria-hidden=\"true\"\u003e\u003cbr aria-hidden=\"true\"\u003eThe plush quilted cotton feels like a light doona — thick and comforting, yet breathable enough to wear all year round. 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